As the Vietnam War raged in 1969, John Lennon and his wife Yoko Ono held one week-long Bed-Ins for Peace, at the Hilton Hotel in Amsterdam. Knowing their March 20, 1969 marriage would be a huge press event, John and Yoko decided to use the publicity to promote world peace.
They spent their honeymoon in the presidential suite (Room 702) for a week between March 25 and 31, inviting the world’s press into their hotel room every day between 9 a.m. and 9 p.m.
After their nonconformist artistic expressions such as the nude cover of the Two Virgins album, the press were expecting them to be having sex, but instead the couple were just sitting in bed, wearing pajamas—in John’s words “like angels”—talking about peace with signs over their bed reading “Hair Peace” and “Bed Peace”.
Due to John and Yoko’s very public image, the Amsterdam Bed-In was greeted by fans, and received a great deal of press coverage.