The company started in the mid-19th century, as a vermouth bottling plant in Pessione – the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola, and in 1863 they changed the name to Martini, Sola & Cia. In 1879 Sola died, and his sons sold all their shares in the company. The firm consequently decided to change its name to Martini & Rossi.

Pessione headquarters of Martini & Rossi / Image source

The original home of MARTINI and once the home of Luigi Rossi himself, CASA MARTINI is steeped in history and has hospitality at its heart. Martini & Rossi has always been loved and known all over the world It’s an important brand rich in history and character. The route inside the Casa Martini Museum aims to tell the overall story of wine and the birth of classic Vermouth, thus leading guests to enter the Martini world to discover over 150 years of its history.

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